The first step to solving a problem is to understand it. Ubiquity provides in-depth research enabling you to evaluate potential market entry obstacles. Services include:

• Demographics and Persona Studies
• User Interaction for Products, using Focus Groups or Ethnography
• Competitive Research
• Purchase Behaviors
• Industry and Regulatory Trends
• Sales and Patient Journey
• Customer Audits and Interviews
• Gap, Competitive and SWOT Analysis
• Marketing Material Audit

If you’re spending money on marketing without a plan, you may as well plan to have that money wasted. Ubiquity maps out your marketing from the top down - from brand strategy to advertising mediums. Services include:

• Communication Strategies and Recommendations
• Measurement Recommendations
• Market Positioning/Messaging
• Product Launch Strategies

Our expertise is in “User Experience Design” - meaning, we create things that users, albeit patients, clinicians or purchasers can interact with. That interaction can range from pushing a button on a user interface to using a QR code on a mobile device to responding to an offer on a direct mail piece.

We design things that do something, including:

• Touch screens and apps
• User Interface for medical devices
• Online media
• Print campaigns
• Mobile and social campaigns
• Tradeshow and customer interactive presentations

At the end of the day, how well did your marketing perform? Ubiquity gives you easy to understand analytics wherever possible including individual landing page, responder, visitor profile, or any other criteria.