Ubiquity Group was honored with a Gold Key award and Silver Key award in this year’s BMA Colorado Gold Key Gala held on April 26. The annual Gold Key Competition is recognized as one of Colorado’s most highly acclaimed marketing competitions. With awards in 34 categories and a crowd filled with Colorado’s marketing elite, the event showcases the finest in Colorado-based B2B advertising and communications.
The Ubiquity Group submissions showcased the firm’s technical acuity:
The BMA Gold Award was for the Flexitrate® Pathfinder app, developed for Gambro, a global medical technology company focused on extracorporeal therapies. The Flexitrate App helps kidney doctors understand how their prescription will change, when using Gambro’s acute dialysis device.
The Silver Award in the Content Marketing category was for CRRTcounts.com, a rising tide microsite, also built for Gambro. It is a curated website created to promote the benefits of CRRT. It’s also a lead generation engine that provides physician engagement tools to see how they interact with the company.
“It’s nice to have our peers review and appreciate the importance of usability, simplicity of communication within a highly technical market space” say Lisa Herter.